![]() As mentioned earlier, the email size could impact your deliverability. Like all your email campaigns, it’s important to test your emails with GIFs too. You can use tools like Ezgif and gifcompressor to reduce the size of your GIFs. That’s why it’s critical to ensure your GIFs are no bigger than 500 kB to 1MB. Email sizes can also trigger spam filters and impact your email deliverability. When you compress your GIFs, you can easily shed off the extra flab and reduce their size by 30-50%.īut experience isn’t the only thing. The last thing you want your recipients to see is a white space or a partially loaded GIF. ![]() And their size could directly impact the email viewing experience. Unlike images, GIFs are heavy files that can go from a few hundred kBs to MBs.
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